Booze Fairies are flying in South Jersey!

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You know that feeling when your birthday is coming up? Or how the days leading up to Christmas are filled with excitement? Well, that feeling has returned to South Jersey and we’re hoping it’s not going away anytime soon! Various Facebook groups are popping up in an effort to make social distancing and self-quarantining a little more exciting and, I gotta say, the booze groups have been my favorites. In the booze groups, women from all over South Jersey post their addresses and “poison of choice” in specific group albums and then take turns “boozing” or “wining” each other with surprise deliveries of all sorts. It’s been so much fun and, if I’m being completely honest, I’ve never spent so much time checking my front step as I have recently…and that’s ok!

One of the groups I’m in is called The Booze Fairies. At just about eight thousand group members since the group started on May 5, the membership total increases everyday and is certainly indicative of the fact that South Jersey women are totally embracing the concept of being a Booze Fairy. Started by 6 friends, The Booze Fairies Facebook group has women all over New Jersey checking their doorsteps for surprise deliveries of alcohol of all sorts.

Founded by Allyson Churry, she created this group “to allow socializing while maintaining social distancing.” If you’re not familiar with such groups, the basic idea is that you choose a few people to visit (different groups have various ways in which to share home addresses), prepare a small gift including alcohol, and then play “ding dong ditch” by leaving your gift on their doorstop, ringing the doorbell, and leaving before you’re discovered. In my experience, it’s made self-quarantining more exciting and, whether I was on the giving or receiving end of being a Booze Fairy, has given me something to look forward to. As Allyson mentioned, “you can lift someone’s spirit by giving them spirits and let them know that you’re thinking of them and that they’re not alone.” Fellow Booze Fairy admin Becky Heller says “it’s nice to see some thing I’m a part of bringing happiness and fun during these times.”

While this has been amazing for women all over New Jersey (there are even specific groups for men, too! Just do a search on Facebook!), it’s also been a big help in bringing business to local liquor stores. Throughout the Booze Fairy group, there are posts from various members mentioning how liquor store employees asked if they were a fairy! Pretty neat, right? Even Colleen Wells, a Booze Fairy moderator and a bartender, is likening the experience to that of working in and frequenting a favorite bar: “When I joined The Booze Fairies I thought to myself how great for the quarantined bartender missing their bar. It filled the void of being behind the bar and making a strangers day, which is my favorite part of my job. Something as simple as paying it forward and buying someone a drink or two can turn a person’s day around. My own bar guests paying it forward helped me through some very rough times and I don’t know where I would be today with out their help and this was a great opportunity for me to pay it forward to others while dressing up in fairy wings!”

Now, if you’re interested in participating in the Booze Fairy group, or a similar Facebook group, here are a few things to keep in mind:

read the group rules

I’ll admit, I’m totally guilty of not doing this all the time. It’s easy to get caught up in the moment and excitement of joining a new group and just want to hit the ground running, you know? If you join The Booze Fairy group, though? You’ll want to read the rules. They run things a little differently than other like groups, so you’ll want to make sure you follow the rules and don’t get kicked out.

pay it forward

Obviously, gift within your means, but don’t join these groups *just* for the sake of receiving free gifts. Take a quick look through the groups and you’ll see that, while the gifts range from the simple to elaborate, each and every one of them is appreciated. When you join, join with the intention of giving and not just receiving. As Lindsey Clift, Booze Fairy moderator said, “I love seeing all the smiles and happy tears from people who are truly appreciative of the random gifts being left on their porches. I think this group brings happiness to everyone!” In addition, when you receive a gift from a “fairy,” take a photo and share it in the group. It’s fun to make gifts up to give people, but, in my opinion, it’s even more exciting to see and read about their appreciation.

be safe

While this group was created to bring happiness to the lives of New Jersey women, it’s important to be safe. If you are not comfortable with providing your address for all members to see, you can always comment “pm for address” when the “fairies” are asking for addresses of people to “booze.” When being a “fairy,”  be aware of your surroundings and don’t visit homes after dark. If something doesn’t seem right, trust your gut. In addition, make sure you are aware of the rules and regulations regarding alcohol use and transport in the state of New Jersey because you don’t want to break any laws! If you or a loved one need resources regarding alcohol addiction, please refer to the New Jersey Department of Human Services for their addiction services.

keep the weather in mind

If you are planning on “boozing” someone with a gift, know that it’s possible they won’t be home when you drop off their surprise. For example, if it’s going to be hot day, make sure that the contents of your gift won’t melt or go bad in the heat. When I have “boozed” people, I’ve made sure to send them a Facebook message letting them know to check their front steps just in case. Because I do this, I once found out that one person wasn’t going to be home for a while, so I was able to retrieve a gift and drop it off at a later date saving the package of gummy bears from melting into one huge gob of a mess!


Do you already participate in any booze or wine fairy groups? Let us know what your experiences have been! 


Elizabeth Dukart is a proud born and raised Jersey Girl, wife, and mom of 2 boys.

Created in 2018, Elizabeth owns and publishes South Jersey Family: a free resource encouraging South Jersey Families to enjoy quality time together with the help of a local events & activities calendar, local reviews & recommendations, and more. She loves hanging out in the Real Moms of South Jersey Facebook Group and planning get-togethers in the area! Instagram , Facebook , and Pinterest are her favorite forms of social media. In addition, Elizabeth helps to empower local women by co-leading the Cherry Hill Believe Inspire Grow Pod through monthly meetings and a Facebook Group

When she’s not busy taking over the world, Elizabeth can be found listening to The Beatles, being silly with her boys, watching movies with family, or searching for deals in the aisles of Target.

*Join Elizabeth over on The Well Prepared Mom website, too! She’s sharing tips, suggestions, and resources for everyday, busy families to enjoy quality time together! Follow The Well Prepared Mom on Facebook, Instagram, and Pinterest.*


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